How Do Programmatic Printing and Mailing Work?

Programmatic printing and mailing is an emerging and exciting technology. It combines the personalization of print with the efficiencies of automation. This provides marketers with a new and enhanced opportunity to reach their target audiences.


Getting the right message to the right person at the right time is the most important component of any successful marketing campaign. Programmatic print and mail allows businesses to create and deliver highly targeted print assets to customers. These can be anything from brochures to postcards, newsletters to branded books.

There are many ways in which programmatic print can help companies increase their revenues. For example, a personalized brochure can help a car manufacturer get a customer's attention. A similar tactic can also be used to retarget customers after they leave a website.

In order to execute this process, a company will need to find a digital printing partner that can provide them with a layout for a print mailing. They can then use this as the basis for an automated print workflow.

Using data and the latest technologies, a digital printing partner can generate a personalized piece of print in just a few hours. The best part is that it saves companies money, too.

Programmatic printing and mailing is a step toward streamlined and cost-efficient ad delivery. Moreover, it opens the door to new audiences previously unavailable to marketers.

With the help of a programmatic campaign, it is possible to integrate print campaigns with e-mail, social, and mobile. It is also possible to make your cross-channel campaign coherent.

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