The Benefits of Programmatic Print and Mail Marketing

Programmatic Print is the next step in print marketing automation. It integrates digital and physical marketing channels and streamlines the print production process. This helps marketers and printers target consumers, boosting engagement and conversion rates.


Programmatic Print can trigger personalised brochures for customers, offering a new way to interact with products. For example, a car manufacturer can send a brochure featuring a selection of upholstery colors to a customer.

For fashion retailers, Programmatic Mail has proven effective for combating abandoned basket syndrome. A case study by JD Williams showed a 6% increase in response rates when using this approach.

With programmatic mail, you can reach a targeted audience of customers, delivering tailored promotional codes and discounts. You can also boost ROI. And, you don't have to worry about fraud or ad blockers.

Using programmatic printing, you can also add emotional appeal to a targeted proposition. For example, if a customer has added a couch to a shopping cart, a personalized brochure could encourage them to return to their cart and choose a color. Or, you can use a programmatic campaign on social to increase the likelihood of a sale.

Programmatic printing has many benefits. The most significant is the high level of personalisation. Because you can tailor content to customers, you can match their interests and needs. In addition, you can generate a more compelling print asset, which has an emotional impact and will stand out from online ads.

Programmatic print is also future proof. It can deliver a wide range of promotional print in real time, leveraging the same data used for email and banner ads.

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